A sophisticated, $25 million ad campaign has been launched promoting baby carrots, by a coalition of carrot farmers. Article here, videos here. For instance:
Watch some of the videos. Slightly surreal.
A good thing, all in all.
Carrot Top Nasturtium Salsa Verde
8 years ago
3 comments:
i love this ad campaign!! food marketing is second only to the auto industry in dollars spent, and the overwhelming majority is on total junk food. i strongly support babycarrots!
Bwahahahaha! It's sad that carrots have to be marketed like junk food- but the execution is brilliant.
Yes. We will make them eat real food by whatever means necessary. Even if we have to resort to trickery.
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