Friday, September 24, 2010

Baby Carrots

A sophisticated, $25 million ad campaign has been launched promoting baby carrots, by a coalition of carrot farmers. Article here, videos here. For instance:

Watch some of the videos. Slightly surreal.

A good thing, all in all.


Elizabeth said...

i love this ad campaign!! food marketing is second only to the auto industry in dollars spent, and the overwhelming majority is on total junk food. i strongly support babycarrots!

WordVixen said...

Bwahahahaha! It's sad that carrots have to be marketed like junk food- but the execution is brilliant.

Alex Lewin said...

Yes. We will make them eat real food by whatever means necessary. Even if we have to resort to trickery.